The food-retail industry is one of the most impacted sectors in today’s rapidly evolving economy. Customers are influential and vital to the food retailer business’s success because they generate their revenue by investing in their goods or services. According to the Economic Research Service Consumer Expenditure Survey in 2019 from the United States Department of Agriculture, “households in the lowest income quintile spent an average of $4,400 on food (representing 36.0 percent of income), while households in the highest income quintile spent an average of $13,987 on food (representing 8.0 percent of income).”
Food retailers or grocers are constantly challenged with the growing and changing demands and behaviors of their customers. Customers are increasingly engaging online and have access to various sources for information on products, sales, and savings. They also explore several food retailers or grocers to make their purchases as technology advances develop, creating a highly competitive market.
In fact, according to the U.S. Grocery Shopper Trends 2018, “How Technology is Changing Grocery Shopping, from the Consumer Perspective,” 36% of shoppers search for product information online, and 43% of shoppers explore online for discounts.
Food retailers or grocers can target these particular shoppers, expand their market size, build brand awareness, and provide product information and incentives to drive these customers to shop at their store and purchase their brand or products.
Developing digital marketing strategies such as email marketing to reach, connect, and increase customer engagement, satisfy customer needs, and gain a competitive edge against competitors is crucial for food retailers to succeed in today’s evolving market. Email marketing is a useful tool for food retailers or grocers to communicate and build relationships with customers. It is also a way to provide customers with helpful information and topics that are of interest to them.
Increase Customer Satisfaction
Build Customer Loyalty and Increases Business Growth
Build Brand Awareness and Influence Purchase Decisions
Email marketing is a great, cost-effective way for food retailers or grocers to communicate and build strong relationships with customers. It enables food retailers or grocers to educate and provide customers with useful information on topics that are of interest to them. It also keeps customers informed about offers, promotions, and savings. Email marketing not only connects customers to their food retailers or grocers; it keeps them coming back for more.
Did you enjoy this post? Read about why customers aren’t coming back: the psychology of customer behavior in my last post!