Today’s society and the economy are ever-changing, and consequently, the role of marketing is critical for survival in a new competitive landscape.  In the words of Beth Comstock, Former CMO and Vice-Chair of General Electric, “Marketing’s job is never done….

Digital media channels are essential tools for reaching, attracting, and appealing to customers to interact and engage with a brand and communicating the brand’s message and values, products, or services to consumers or target audience online effectively. As a result,…

Supply chains play an integral part in the interaction between businesses and their customers and suppliers.  Supply chains entail producing and distributing products or services to customers through collaborations with warehouses, vendors, producers, distribution centers, transportation companies, and retailers.  They…

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Managing a successful business entails implementing various marketing and advertising strategies and methodologies to generate leads and reach current and potential customers.  As today’s competitive market continues to grow and advance, marketers utilize marketing methods such as digital and traditional…

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In retail, omnichannel marketing enables brands or businesses to connect and engage with customers at various touchpoints of their shopping experience across all channels online and offline, i.e., in the stores, on social media, and the brand website, ensuring customers…

An online digital presence is essential for businesses to engage and connect with customers in today’s competitive market.  Creating and maintaining an online digital presence enables organizations to communicate and reinforce the brand with customers or their targeted audience and…

Negotiations are essential to a business’s operations, functions, transactions, interactions, and success.  Negotiations aid businesses in building better relationships, resolving and avoiding future conflicts, issues, or problems, and obtaining lasting solutions that satisfy the parties’ needs.   According to Roger Fisher…

Surviving in today’s market and digital landscape requires businesses to maintain a competitive advantage against their competitors by cultivating meaningful relationships with their customers.  Customers are attracted to and invest in brands they perceive are relatable and valuable. Personalization enables…

Social media and advances in technology have transformed the competitive landscape, communications, and relationships between businesses and customers.  Marketers must explore opportunities to develop business processes and marketing strategies that integrate technology to improve communications with digital channel members such…

Operating a successful business today entails strategic planning, innovation, developing and improving business processes, communications, and relationships between an organization and its customers.  As technological advances continue to emerge and transform the competitive landscape, organizations must retain their competitive positioning…

In today’s economy, gaining insight and a better understanding of consumer behaviors and wants and needs and managing business operations and distribution channels efficiently and effectively is essential to achieving and maintaining a successful business in the food retail industry….

Digital marketing is a cost-effective methodology for reaching and connecting with large potential audiences or customers, targeting prospects, and promoting products and services.  Therefore, businesses must understand the digital marketing environment better to make informed business decisions to achieve success….

Profitability is vital to a successful business.  Customers are an essential resource in attaining organizational goals and profitability because customers invest in an organization’s products and services.  Therefore, organizations must build quality relationships with their existing and potential customers and…

The methods by which businesses generate leads, communicate and reach existing and potential customers have evolved significantly as customer expectations and needs evolved over the years.  Effective communication and marketing strategies entail conveying the right message to consumers utilizing traditional…

Understanding consumer behaviors and their experiences and journey in their purchase decision-making process are critical to building connections between brands and customers and cultivating meaningful customer relationships.  Customer journeys entail customers’ experiences and touchpoints before, during, and after completing their…

A business’s success is contingent upon its customers, and the engagement, interactions, and customers invest in its brand, product, or services.  However, fans of the brand play an important role as well.  Fans are the voice for the brand because…

Customer relationships are valuable and vital for businesses to succeed – built on the connections and engagement between the brand and its customers.  Consequently, brand communities are developed and comprised of like-minded customers who share similar values and interests with…

Marketers help businesses succeed in achieving their goals, such as generating leads, increasing sales, profitability, brand awareness, consumer engagement with the brand, and customer value.  Marketers successfully aid businesses by helping them connect their brand with customers by understanding consumer…

Emotions play a significant role in consumer behaviors.  Customer feelings or emotions such as happiness, joy, love, pride, sadness, anger, fear, worry, and anxiety influence their decisions to attain, utilize, discard and invest in a product or brand and services….

Connecting with customers is key to developing a successful and profitable brand.  Customers connect with brands they believe are relevant and beneficial in satisfying their needs and wants.  Marketers must capitalize on using powerful resources and platforms such as social…

Customer connections are critical in developing meaningful relationships with customers.  Companies or marketers must better understand consumers, behaviors, and the factors that influence consumer behaviors to anticipate their next steps in the purchase decision-making process.  It will help marketers develop…

When connecting with customers, marketers need to create genuine and organic content that customers will perceive as valuable.  It is critical for marketers to understand better what customers consider and believe are essential to connect with customers because customer values…

Personalities define and distinguish an individual’s unique character through their feelings, thoughts, and behaviors.  It encompasses an individual’s attitude and opinion, illustrated in interactions that people experience with others and their environment. Personalities define and distinguish an individual’s unique character…

Brand storytelling is a creative and engaging way to connect a brand to an audience of consumers.  Social media enhances the consumer’s experience through brand storytelling by interactively capturing the consumer’s attention and sparking their curiosity through a two-way communication…

Successful marketing campaigns are contingent upon conveying a compelling message to the right customers to accomplish the campaign’s intended goal.  Market segmentation enables marketers to understand consumers better, their wants, needs, desires, and behaviors to target the right customers.  Market…

Customer connections through social media are vital in developing meaningful relationships that contribute to a business’s success.  H. Tankovska’s Statista 2021 article about social media usage daily by internet users worldwide reveals people spend on average 145 minutes per day…

Businesses rely on consumers for growth, sustainability, and success because consumers create the demands for and invest in goods or products and services in the market produced to satisfy and fulfill their needs.  Hence, businesses must better understand and predict…

Instagram is a powerful, visual-based social media platform that connects its audience by sharing images or videos.  H. Tankovska’s Statista article about Instagram reveals in 2018, Instagram exceeded one billion monthly active users worldwide and approximately 500 million daily active users.  Instagram…

Marketers must develop the right strategy to efficiently and effectively convey the right message to their targeted audience. In today’s digital-driven competitive landscape, it is critical for marketers to effective marketing strategies that maximize their reach potential, increases business growth,…

Consumers today significantly influence a business’ success because their strong voice, beliefs, and interests in engaging with brands that align with their values shape the market. Brands must focus on maintaining relevance and growth momentum to stay competitive and survive…

Data is a significant and valuable resource for any business. The impact data has on organizations, their performance, ability to grow and maximize their potential is contingent upon data usage and application. Tableau enables a business to analyze its data…

Determining the degree to which a brand is performing, its brand relevancy, reputation perceived by customers, and whether its communication goals are satisfying and meeting business goals through brand audits is essential for a business to succeed. Brand audits consider…

Tableau is a visualization tool that enables users such as marketers, business leaders, managers, statisticians, and financial analysts to present data visually, compelling ways to solve problems and inspire others to make the most out of their data. Moreover, Tableau…

Managing a successful business entails identifying goals, making informed decisions, and taking actions necessary to attain profitability. The organization or company must also remain profitable by increasing revenue while controlling the costs and limiting expenses in conducting their business operations.  …